Monthly Archives: September 2014

United States Trademark Law and Domains

The number of domain names on the internet is approaching 300 million. They’re registered with hundreds of domain registrars. Timeliness of a domain registration is important. The person who registers a domain name first obtains certain rights, so long as the domain was registered in good faith.Registering a domain with a registrar doesn’t make it a trademark. A trademark is a sign, symbol, name or any combination of the two that’s used in the course of commerce to distinguish one product or service from others. It’s also called a brand. By registering that mark or brand, the owner can restrict its name or logo from being used by somebody else. Both trademark owners and consumers benefit from trademark laws. They protect the trademark owner from having their product confused with another similar product, while also protecting the consumer from purchasing lower quality goods or services by mistake. –


It will come as no surprise to most of you that my first “A” list company is They may seem like the new kids on the block but they are far from it. From their website:

Rook Media is a collection of some of the most experienced domain monetization specialists in the industry coming together with one purpose: to make its customers more money.

With over 55 years of combined experience in the management and sales level of 4 different domain monetization providers, there’s no team in the industry that knows more about making money with domains.

While Rook was founded in 2011, the team already started forming years ago. Most everyone met in 2005 while working at a small internet startup called Sedo. The team left in 2006 to help found NameDrive. You’d think two parking companies in one lifetime would be enough, but you’d be wrong.