Domain Investor vs Cybersquatter

Facebooktwittergoogle_plusredditpinterestlinkedintumblr

When the 2012 election came around an interesting story came out about a young man named Peter Crowley. Following the 2008 election, Mr. Crowley purchased domain names of those he felt could make up the next Republican ticket. Among them were www.RomneyRyan.com It wasa combination of brilliance, foresight, and a bit of cash. Now it was time to get paid. After all, these politicians pay so much money for ads, travel, and wardrobes that surely they’d cough up at least several thousand dollars for the website domain of the ticket, right? It didn’t  go that way, but that’s the risk with any investment.Unfortunately, some felt that Mr. Crowley was a cyber squatter, which would have been unethical, trying to take advantage of someone’s brand for his own gain, as opposed to a domain investor, who takes risks by investing in unowned – and potentially worthless – domain names.The key is to know the difference so that you do not fall into the trap of being a squatter, a legal area that is now in the grey area, but an ethical issue that is easy to define.

What is a Cyber Squatter?

Cyber squatters intentionally seek out domain names of trademarked companies/brands that have yet to launch their digital platform. Additionally, they’ll buy up the domain names of common misspellings of websites, sometimes creating a home page like that one.

The whole idea with cyber squatting is to find someone else with an idea and then blind side them by taking over something they want, or will want.

Who is Susceptible to Cyber Squatting?

If you have a company or trademarked idea, but no site, then you are a potential victim. For example, if you own a company called Alphabet Corp., a person who is familiar with this brand may buy the domain name and hold it until you want it.

If you were to forgo using ABCCorp.com and, instead, opted to use AlphabetCorp.com, the squatter can concede that it did not work or create a site that looks just like yours and offer similar, or the same, products and services.

Some of the people who buy up the sites of the aforementioned brands may delude themselves into thinking they are investors, but investors don’t spring into action like a jackal, taking the scraps from a fresh kill. Investors are the lions who had the courage to make something happen.

Domain Investors

A domain investor will take a few different approaches to his or her work. Investments can be made into predictions, like Peter Crowley did, or general ideas, like Happy.com or Tires.com.

The domains can then be sold off or added to with valuable content and monetized advertisements.

Another way to invest in domains is to buy them and then build a site, or have one built that is of good service to them.

For those who want to get into this business, it’s important to know that there is a code of ethics that permeates all aspects of business. Not adhering to it will hurt your reputation, and no one wants to work with a cyber squatter.

 

Leave a Reply