New gTLD Guide
A generic top-level domain (gTLD) is a top-level domain category that is used in the Internet’s Domain Name System. There is a core group of gLTDs that is made up of .org, .net, .info and .com domains. Additionally, the domains .pro, .name and .biz are also thought of as generic. However, these specific domains have a restriction on them. This is because in order to register for one of them, a person or company needs to provide proof that they meet the eligibility requirements. Domains such as .mil, .int, .gov and .edu used to be considered gTLDs because their use was restricted to a certain type of organization or agency. However, they are now sponsored-level domains. Domains that do not possess a designation for a country or geographic region are considered to be gTLDs.
Types of gTLDs
1. Geographic gTLD
This is a generic top-level domain that uses the name or associates itself with a cultural, ethnic, geographical, linguistic or geopolitical community.
2. Sponsored gTLD
The name sponsored top-level domain comes from the fact that all of the domains in this category are based on concepts created by various organizations and private agencies that help in the enforcing and establishing of rules that restrict who is eligible for one of these domains. For example, a .edu domain is restricted to colleges and other educational institutions.
3. Unrestricted gTLD
These are generic top-level domains that are available to be used by any organization or individual. The most prominent of these are .info, .org, .net and .com. The first of these to be unrestricted was .info. The other three has a specific audience when they were first created. However, they became unrestricted because of a lack of enforcement.
Sunrise and Landrush Periods
When a new top-level domain is launched, there is a period of time before the registration of the public domain has started. During this period of time, owners of a trademark or brand are allowed to register any domain names that are related to the top-level domain name that is about to be registered. This is important because it can potentially help owners of trademarks and brands avoid such things as cybersquatting and domain grabbing that can eventually lead to legal battles.
Landrush is an optional launch phase that may not be supported by all TLDs. Landrush provides consumers with early access to the most sought after domains, typically at a higher price.
This is a period of time when registration becomes open to the public during the launch of a new generic top-level domain. The landrush period always follows the sunrise period. During the landrush period, a large number of registrations happen at the same time. This happens the moment that a gTLD begins the landrush period. There is often no telling what order the registry will process the registrations in.
Where can I get a gTLD and how much does it cost?
It is important for people to understand that the process of registering a new gTLD is not at all like a standard domain registration. The process is incredibly expensive and it takes a long time. There is an application guide that is 352 pages long. It describes when you need to do, the things that can possibly go wrong and the various fees that you will need to pay during the process.
In order to get the process started for getting a gTLD, you will need to contact the Internet Corporation for Assigned Names and Numbers (ICANN). They are the organization that oversees the process. However, before you contact them, you need to make sure that you actually qualify to get a gTLD. For starters, gTLDs are not allowed to be registered by individuals. Also, only certain companies are allowed to register. The company or organization must be established and have representatives with spotless records. ICANN will look at records dating back 10 years to verify this.
If you pass that test, there is a waiting period of nine months. If your application has problems, it might take up to 20 months. There are four parts to the application:
- Submission of application period
- Administrative completeness check
- Initial evaluation
- Transition to delegation
As for the money involved, it will cost $185,000 to apply for a single gTLD. If there are any snags that require the Registry Services Technical Evaluation Panel to intervene, there will be an additional charge of $50,000. If you enter into a dispute proceeding, you must pay anywhere from $2,000 to $8,000 per objection.