Should You Register a Typo to Protect Your Brand?
Is it worthwhile to register typos or misspellings of your domain name? There are a couple of reasons why some people do this. It can be a defensive strategy to protect your brand name. It can also ensure that potential visitors that spell your domain name with a typo will reach your site. Let’s look at the pros and cons of this to help you decide if it’s worth it.
Why Register a Misspelled Domain Name?
At first glance, it might seem like a strange practice to pay good money to register a misspelled domain name. Yet this is actually a common practice. One motivation for this is to prevent what is known as cybersquatting. This is when someone registers a domain name that sounds similar to a well known one -such as goggle.com, which could be a misspelling of Google.
The fact is that cybersquatting is quite common online. If you register a common typo for your domain name, no one else can. Another reason to register a typo is to capture traffic that you might otherwise miss because your visitors are misspelling the domain name. You can redirect visitors from the misspelled domain to the correct site.
Downside of Registering Typo Domains
The main drawback to registering typo domain names is that it can get expensive. That’s because it’s hard to anticipate all of the ways that people might misspell the name, or which variations a cybersquatter might try to buy up.
The truth is, the majority of website owners don’t have to worry about cybersquatting. This is mainly done by people wanting to siphon off traffic from extremely popular websites. If you are trying to build a major brand name and are investing big money into your site, then it’s definitely something to consider. If, however, you’re a small to medium-sized business, or a personal blogger, you probably don’t have to be concerned about it.
Likewise, the amount of traffic you miss because of people misspelling your domain is probably not going to be huge. If someone does make a mistake, he or she can easily type the correct name in a few seconds later.
Cases When It Might Be a Good Idea
There are, however, some cases when the practice of purchasing typo domains might be worth it, even for smaller blogs and websites. One instance is in the case of words that are both very popular and very commonly misspelled. For example,the word “lose” is often misspelled “loose.” So if you have a website in the weight loss niche, you might consider that some people might type in “looseweight.com” rather than “loseweight.com”
There are also words that are spelled differently in different countries. If your domain contains a word like “color,” for example, you might want to register the UK spelling “colour,” or vice versa.
Is It Worth It?
In conclusion, you have to consider whether or not it’s in your best interest to purchase a misspelling, typo or variation of your domain name. For the average website owner or online business, it’s probably not necessary. As noted, however, there are some cases when you might want to consider it.