Tag Archives: analytics

Stop or Block Referrer Spam

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Stop or Block Referrer Spam

Lately, many website owners and online space operators have been facing an onslaught of referrer spam. For the newly initiated, referrer spam is pseudo traffic from bots, or automatic scripts, that generate a fake or inauthentic referral link. If the referrer spam is “successful”, the pseudo traffic will make the spam domain appear in your website’s analytics, hopefully encouraging you to visit.

Referral Spam – A Big Problem

Many website operators and online space owners dislike having their site analytics contaminated with fake, false or corrupt data. Besides affecting the purity of site analytics and working to better understand the user experience, dealing with referral spam can take a lot of time. Referrer spam has the potential to cause lasting harm to your Google SERP rankings, potentially meaning a damaging loss of revenue.

Referrer Spam – What it is and How and Why to Stop It

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Referrer Spam: What It Is, Why It’s Bad, and How to Stop It

Ah, spam. Once upon a time, this was merely the name for a faintly distasteful loaf of canned meat, but with the rise of the Internet, it became something else altogether. Spam, as it is officially known, is any type of inappropriate, irrelevant, fake, or otherwise obtrusive and unwelcome message sent via mass communication channels (with the Internet being far and away the most popular avenue). Of course, in the infancy of cyber culture, it wasn’t such a problem, if only because in the old days – that is, the brief period between an almost total lack of a civilian Internet and the world we live in today, wherein kids who aren’t even old enough to shave are making money on YouTube – there wasn’t much of a user base for spammers to infect. Gradually, however, the Internet’s popularity and user pool grew larger, and before long, email spam became the flagship example of this phenomenon. Now, with the new millennium well underway, email spam has mutated, and the result is referrer spam. Read on to learn what it is, why it’s bad for you, and how to defeat it.