Tag Archives: spam. stats

Stop or Block Referrer Spam

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Stop or Block Referrer Spam

Lately, many website owners and online space operators have been facing an onslaught of referrer spam. For the newly initiated, referrer spam is pseudo traffic from bots, or automatic scripts, that generate a fake or inauthentic referral link. If the referrer spam is “successful”, the pseudo traffic will make the spam domain appear in your website’s analytics, hopefully encouraging you to visit.

Referral Spam – A Big Problem

Many website operators and online space owners dislike having their site analytics contaminated with fake, false or corrupt data. Besides affecting the purity of site analytics and working to better understand the user experience, dealing with referral spam can take a lot of time. Referrer spam has the potential to cause lasting harm to your Google SERP rankings, potentially meaning a damaging loss of revenue.