Plugins On WordPress

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Plugins On WordPress

There are tens of millions of websites that utilize WordPress as their content management system. It’s no longer simply a blogging platform, it’s actually a full blown solution to help any web owner achieve their own specific goals. However, nothing about WordPress in itself is enough to separate itself form its competitors. What makes it the giant content management powerhouse it is today is it’s ability to easily integrate user generated templates and in this instance, plugins.

If one doesn’t know what a plugin is, it’s essentially a piece of extra coding that can and usually does enhance the user’s experience with WordPress. For this brief reading, we are going to go over some of the most popular types of plugins and the significant effects (usually positive), that they have for the WordPress user.

E-Commerce Plugins & Their Effects

E-commerce plugins is a major category for a large laundry list of plugins that can do anything e-commerce related such as:

Simplified new product listing process
Streamlined credit card and PayPal cart integration
Cross website listing (i.e. Ebay and Amazon)
Inventory management
Coupon management

This is just a brief list of the E-commerce plugins you can find for WordPress. These plugins allow website owners who are currently on a budget to turn into DIY’ers in terms of website building and establishing a strong presence online.

For proof that these e-commerce plugins are popular, one of the most widely used plugins out there – WooCommerce – has over 2 million downloads. Many people are utilizing this plugin because it makes everything easy from listing products all the way to web page design itself!

Inbound Marketing Plugins

There’s a saying: “Don’t chase money, attract it”, and there’s plugins that allow you to do just that! These are plugins that allow you to take advantage of digital marketing channels online such as search engine optimization and social media marketing. Here are specific abilities of inbound marketing plugins and what they allow you to do:

Optimize your website for traffic
Help direct traffic to the correct landing page
Create a “squeeze” page so people can enter their e-mail information

Many people are using inbound marketing plugins so that they can create content that appeals to the major two search engines Google & Bing. Furthermore, these SEO plugins are usually free! It can be very difficult to have one’s website rank in the search engine result pages and something like this helps dramatically.

Analytics

Knowing exactly where your website stands as far as traffic and conversions is critical to enhancing your website’s profitability and the user experience. One of the most popular plugins online to date is the Google Analytics plugin which lets you track exactly how much traffic your website is receiving on a daily, weekly, monthly, and annual basis. Also, you’ll be able to see this information on your WordPress dashboard so you won’t have to keep logging into Google to check these critical stats.

Furthermore, using plugins such as this, you’ll be able to track how many user sign-ups you are receiving as well if you have an e-mail subscription form listed on your page.

Social Proof & Sharing

The most effective social sharing plugins are the ones that use social proof to enhance your brand. For example, there are certain plugins that allow you to show how many RSS subscribers you have to your WordPress blog feed, or to show how many members you have in a specific community. Social proofing information can be used to your advantage to motivate people to subscribe and sign-up for your content! When a user stumbles upon your website and sees “3,300 users have subscribed”, they may think “Hey, you know what? 3,300 people can’t be wrong, I’ll do it.”

Some social proofing plugins would be the Disqus comment plugin which displays how many comments people have been leaving on your page. This also stimulates user feedback as well to get a legitimate conversation started about your brand. Therefore in a way, social proofing is the most legitimate way to get a self-growing blog and to stimulate the most powerful form of advertising: word of mouth.

User Experience

Certain plugins out there are designed to enhance the usability of your website and to make it more “sticky”. Bounce rate is something major search engines such as Google measure. A bounce rate for example, is a person who enters your website and leaves in a short amount of time. If this is something that happens often, then your website may not be ranked very high in the future, so the goal is to get users to stay on your website as long as possible. Here are some examples of user experience plugins:

Create beautiful forms to have users opt in to your e-mail subscription list
Responsive slider plugins so you can display images without slowing down your website loading speeds.
Comment plugins to start a conversation around your content!
Table plugins that allow you to easily create tables for your blog posts.
Compacting the archives of old blog posts so people can easily research

These are some of the things that can help you out in your goal to become successful online. The only flaw of the WordPress plugin system is that there are literally hundreds of thousands of plugins out there! It can be rather overwhelming, therefore, it is always best to learn the top rated plugins one at a time, learn the ins and outs of each plugin so that you can get the most out of your website. The effects of these plugins means more traffic and more sales for your website! By utilizing the right combination of WordPress plugins, you can ensure your success in both the short and long term!

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