Category Archives: Educational




According to many sources, listicles are here to stay. Wikipedia says that a listicle is a form of blogging and journalism. It’s classified as a short-form writing style and uses a list as its core thematic structure. A standard list article is much smaller, so if a list article is to be passed off as a listicle, it must be fleshed out.

It’s like throwing a standard article and list into a pot and mixing them together. Subheadings within the listicle describe each number in the listicle and help to deliver the article’s message. Most listicles are used to deliver features and news. Internet users find them easy to read because listicles have quick statements and short phrases.

In one second, the short phrases and sections make the reader feel like they don’t have to commit to a huge article. Listicles are frequently shared across social networks and news websites. It’s very common for listicles to be created with accompanying images.

How to Write a Listicle

Many publishers wish to master the art of writing listicles because they would like to connect with their readers on a deeper level. At a glance, a listicle might seem very easy to write, but in reality, much more is going on behind the scenes.

To write an excellent list article, it’s best to title the article with an odd number. According to several studies, listicles that have an odd number in the headline perform much better than listicles titled with an even number. It’s also a great idea to end the article with an odd number.

To produce an optimal listicle, consider using a prime number. Unfortunately, no studies say the mind prefers prime numbers, but marketers love to use them, and prime numbers have even been linked to the Illuminati. It’s no secret that mathematicians also love prime numbers. The major benefit of using prime numbers revolves around wordplay.

Alliteration has been shown to help the human brain retain information, which means you can use prime numbers to make your listicle headlines much more memorable. If you really want to take your listicle publishing to the next level, consider creating mega lists. If you’re not sure how big a listicle should be, you can’t go wrong with mega lists.

In other words, make the listicle as big as resources will allow. However, it’s best to use mega listicles in moderation because publishing such massive lists on a regular basis can wear an audience down. Another way to take your listicle to the next level is to add lists within your listicle. By choosing to do this, it makes it easier to make the article much more succinct and complete.

Some of the best ways to do this involve using words like other choices, more free options or tools like this. A listicle wouldn’t be the incredible type of content that it’s known for if it didn’t have numbered items. It is best practice to number the heading of each item in the list. It gives readers the ability to skim the article and get the gist of the content.

To create the ultimate listicle, there are some other important tips to remember. Every content publisher should understand that most Internet users scan computer screens, which means they don’t like to sit down and read everything. In fact, studies show that the average attention span of a typical Internet user continues to shrink, so it’s important to get to the point.

When writing a listicle, it’s best to keep it short. Keep the majority of the listicles 600 words or less and sprinkle in a few mega lists. Successful listicles are visual because humans are visual. Graphics work very well, but videos can be just as entertaining. If used correctly, even info graphics can work very well. Another tip is to keep the listicle confined to a single theme. Multiple ideas can be shared with multiple listicles.

Everyone Is Writing Listicles

While surfing the web, it won’t be long before you come across a listicle. Virtually everyone is using this type of content because it has been proven to attract and entertain readers. Unlike many other types of content, listicles actually stand out from the crowd.

They’re made for busy people, and since everyone is busy, they perform exceptionally well. A listicle also makes it easier to write an irresistible headline, which is what helps your articles stand out from the millions of articles already published to the Internet.

Studies show that humans have a special connection with numbers, and we’re easily swayed by them. It’s almost like they have some sort of magical power over us. Numbers are frequently used to add weight to arguments, so they’re viewed as having authority.

Another advantage for publishers is that listicles are just as easy to write as they are to read. They also make it easier to write a captivating headline. Since they practically brainwash users into clicking, they offer an incredible click-through rate, which is one of the reasons why they perform so well.

When to Write a Listicle

The best time to write a listicle is when you want to captivate and entertain your audience. It’s the perfect type of content to use for delivering short facts. One of the best times to use a listicle is when you want to share a long list of funny images or make a point.

While they’re frequently used strictly for entertainment purposes, listicles are also great for drawing attention to a serious subject. When you have an idea that you want to share with the world, it should only take a few seconds for you to know deep down if a listicle would be an appropriate way to share the information.

If you want to create a piece of content that you want to be shared on social media, it’s pretty hard to fail with a well-placed listicle. Despite the long list of critics, listicles are here to stay, and you should start taking advantage of this captivating form of content as soon as possible.

BootStrapping Your Startup


BootStrapping Your Startup

Some of us who wish to start a business are not fortunate enough to have a successful track record in creating start-ups to be able to attract financing. Even Bill Gates was new in business at one point in his life, yet banks don’t like to take chances on people without a track record. This is where it may be necessary for you to bootstrap your new business venture. This term basically just means you’ll be doing it without external capital raised from traditional sources such as a bank business loan or venture capital investors. You’ll have to be that stereotypical start-up that finances the launch of their business with a chunk of their savings and perhaps a couple personal credit cards.

How to Manage Bootstrapping a New Business

The first thing to do when you are low on start-up capital is to see what you need to pay for now to get your business off the ground and what can wait. It may not be a smart thing to immediately lease an office space and start outfitting it with desks and chairs if an internet connection and a space at a public storage company may be enough to get you going. This frees up money in this critical phase of getting your business off the ground for those products or services you really need from the beginning. Cutting personal expenses to the bone and watching cash like a hawk will both also help in keeping the maximum amount of money going where it needs to go in the beginning.

Starting a Domain Registration and Hosting Company

One example of a business today that could be started at a minimal cost is selling domains and perhaps web hosting as an add-on service. Striking out on your own from the beginning can be very expensive. There is an organization called the Internet Corporation for Assigned Names and Numbers or ICANN. People who are starting out as brand new domain registrars must pay them a few thousand dollar fee before they are allowed to sell a single domain. You would also need to buy all the computers and servers to have the technical infrastructure to be able to offer the hosting.

Starting Out As a Reseller to Dramatically Cut Costs

There are actually businesses, some of which are fairly big names in domain registering and web hosting themselves, that enable people to become resellers. ResellerClub and GoDaddy are a couple such companies. They have already paid the ICANN fees that enable them to offer domain registration services, and then you subcontract to offer these services. Even though you are linked to an already established player in the industry, you are able to resell domains and hosting services under your own brand. There are those that have no setup fees and that allow you to set up others as sub-resellers under you. The power in this is that you are able to start building your own brand right from the outset but at practically no expense except whatever it costs you to market your services.

It May Be Wise to Start Small and Then Branch Out When Ready

It pays to start small when beginning a new business. It’s possible that you may find out you didn’t know as much as you thought about the promoting, marketing or just plain running the business. If it ends up tanking, then minimizing your losses by having started on a shoestring budget is something you’ll be thankful for later. There’s nothing worse than having to pay back large bank business loans and not having the money to do so.

Starting Big Can Be Smart if You Know What You’re Doing

The aforementioned example of minimizing your losses by starting small can be smart, but there is a curious psychological phenomenon at play. The less you have vested in something, the less you tend to value it. Put another way, if someone has tens of thousands of dollars sunk into a new business and they have themselves in debt up to their ears getting that money, you had better believe they will pay very close attention to this business venture and do everything they can to make it succeed. This approach is risky, however, and should probably only be done by someone who has experience in the industry in which they would be starting a business. Nothing focuses the mind quite like having a lot riding on your decisions.

To Bootstrap or Not?

Sometimes the decision to start from internal cash resources alone or needing capital from elsewhere is determined by the industry you are planning to operate in. If you are planning to start a car dealership, for example, you had better either have a wealthy uncle or a friend who’s a banker on your speed dial or forget about it. That business requires plenty of start-up capital for the lot and building and employees and god only knows what else depending on each state’s rules and regulations.

In the case of the domain registration business, however, the decision would depend on your experience with the industry. Also, if you present a business plan to a banker and they are willing to provide financing, this is a pretty strong indication that it is a sound business plan and should succeed. It may make sense in that scenario to be more aggressive, and start out with more money to get the business to a highly profitable condition in a less time. The decision will depend on the industry, your experience, other individual circumstances, and of course, whether outside financing is even an option.

Like Farming – Like This Post if You Want to Get Scammed


Like This Post if You Want to Get Scammed

Like farming on Facebook is a real threat that many users are not even aware of.

Have you noticed a rise in unusual and intriguing headlines one Facebook lately? There is a good possibility that these stories are fake. It is common for Facebook users to like these types of posts that their friends post just to show them they saw it, but this is where the scammers get you. By “liking” the link, you are in fact promoting it, and when more Facebook users see the link, more users are likely to click on the link. This is where the trouble starts.

First of all, liking and clicking on the articles causes your friends’ newsfeed to be filled with unwanted links, which can of course be annoying to your Facebook friends. However, and more importantly, selecting these phony articles does not only collect information about you and your friends for marketing purposes, but also collects important private data from your computer, such as credit card information and passwords.

Also, almost as troubling as the breach in privacy on your computer, these posts can later be edited by companies to appear as though you liked things you never would have liked, thus hurting your online reputation. For example, you may think you are liking an article your friend posted about politicians or conjoined twins, then look back on your newsfeed later and instead see that you apparently liked a fishy-sounding medical company that you have never even heard of.

What are some examples of some Facebook like-farming posts, you ask? Anything that seems unreal or suspicious in nature. Some posts may say that by simply selecting the link, you could win a million dollars, or will receive a free computer if they are one of the first 100 likes. Some of these fake articles may also be appeal to other emotions, like sharing a photo of a child who has cancer, or asking you to share a link to prove your belief in God. Unless you know where these articles originated, it is best not to like them, as they could very well be a scam.

Some families have even alerted the police and the media that their personal photos are being stolen and used for these fake stories. One woman’s birth announcement in Connecticut was used in a fake Facebook story, claiming she had given birth to her 14th child, and all 14 children had different fathers. This of course was not true.

To help prevent a Facebook farming scam from happening to you, follow these important tips:

  • Carefully review each post that contains a link before you like it.
  • Only post or like news articles from credible news sources.
  • Avoid sharing or liking emotional posts about strangers.
  • Do not like a post to get free stuff, especially if there is no company attached to it. If you do recognize a company name in the headline, check the company website to verify the content of the post.
  • When it doubt, do not like or click.
  • If you select a friend’s link may be suspicious, let them know as soon as possible.

Like farming on Facebook is scary, but the best way to fight back is with information. Save your liking to credible posts by following the tips above, then rest free and carry on with the cute cat videos.

Ghost Spam – Understanding and Blocking


ghostUnderstanding and Blocking Ghost Spam

A new type of spam has recently begun aggravating website developers and SEO marketers. This is a variety of spam known as ghost spam. In many circles, it is also called referrer spam. Unlike keyword spamming, which is otherwise known as keyword stuffing, ghost spam will not involve the spammer paying visits to the victim’s websites or email accounts. Instead, the Google Analytics statistics will show hits that did not actually take place. Google Analytics users are finding evidence of this in increasing numbers lately, and seeing it has prompted questions about how it works and how to deal with it.



ransomwareUnderstanding and Dealing With Ransomware

Ransomware is a form of malware that inhibits a user from accessing personal files, opening specific programs or operating their computer altogether until an amount of money is paid to have functionality return. The parallels this process has with that of kidnapping helped this variety of malware earn its moniker. Theoretically, the operators of the ransomware will remove the restrictions on the victim’s computer once the ransom is paid. This is not always the case, however, and more often than not a ransomware operator will simply abandon the process after receiving their money.

Kudos to


I have been really annoyed by referrer spam messing up my stats and did a post  explaining how to keep it off of your sites but parking stats still remained a problem.  I expressed this to and I guess I wasn’t the only one! I was excited to log in to and see this notice:

Did They Read My Email

Did They Read My Email?


I NEED to Know if Anyone Opened the Email I Sent?

The Radicati Group reported that more than 1.9 billion people were using email to communicate in 2009. That number has risen significantly over the years, and the growing number has caused hundreds of email service providers to emerge. Businesses, legal organizations, family members and loved ones send electronic mail to each other for a variety of reasons. Such people may use email to:

Copyright – What Does It Mean


Copyright InfoCopyright Guide

For any creative or intellectual work to be protected by copyright law, it has to be an idea that has been fixed and expressed in some type of medium. It is also imperative that the expression of this idea is original. Originality is most recognized through a modicum of creativity in the manner in which the idea has been expressed. In other words, once a work has been completed and then fixed in some medium through which it can be produced, such as the hard drive of a computer, paper or the cloud, and the work can be classified as original, it can then be copyrighted.

Expiration Dates


Estate planning capital wills trusts We all know what the expiration dates are on our domains. What we don’t know is when OUR expiration date is.

Sadly, we’ve lost several of our friends in the industry over the last few years. Even sadder is that in almost all cases their portfolios and businesses were left in limbo leaving loved ones to scramble to save or recover lost assets. This applies not only to your death but a serious injury or illness that leaves you unable to take care of business. I thought I’d provide just a small sample of what you should do to protect them.

The Basics of SQL Language


SQL ExplainedThe Basics of The SQL Language

The basic concepts of SQL are relatively simple if you can understand what it does at its core. For all intents and purposes SQL is a language for accessing databases that store information in tables. By storing information in the form of spreadsheets, you can quickly and easily access the data by giving different search parameters depending on the action you wish to perform.